Definition of "downmarket" [downmarket]

• Designed for low-income consumers. (adjective)
• Of, or relating to the less prestigious sector of the market. (adjective)
• Towards the less prestigious sector of the market. (adverb)

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• "She was without work for two years after Maurice was born but then, through the intervention of friends and lovers, secured a berth at the Od é on, downmarket from the Com é die-Fran ç aise."
• "His plan is to get rid of the old guard, all of whom have been invited to the celebration, and then drive the title relentlessly downmarket in a ferocious cover-price war."
• "Those shows are relentlessly downmarket, which is fine if the show is a lightweight bit of fluff."