Definition of "down-market" [down-market]

• Appealing to or designed for low-income consumers; downscale. (adjective)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Even as the films dropped out of the mix beginning in the 1970s, her public stayed with her, still gaping at the violet eyes, as she took up causes like AIDS and lent her name to down-market perfume and jewelry."
• "Instead, they excel in what might euphemistically be termed "down-market entertainment"—beauty contests, sensationalism, pop stars and their scandals and consumerism."
• "The Evening Standard's television critic Victor Lewis-Smith wrote: "I used to think that morning broadcasting could get no worse than TV-am, but GMTV has effortlessly led the way further down-market"; while Mark Steyn in the Mail on Sunday claimed: "It comes on like a local TV-am – same set, but now with new reduced content.""