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Use "discounters" in a sentence
"Chief executive Marcy Syms said in a statement that increased competition from department stores offering the same brands at similar discounts, and an increase in private label discounters weighed on the companies."
"Now about that cable - even if you buy it at the over-priced "discounters" they all sell the cables 5 times more expensive then they should be it will cost maybe 20€."
"They also will be checking for any indication that competitors, such as discounters, are making headway in wresting shoppers from the chain."