Definition of "discounter" [dis•count•er]

• One that discounts, as a person who runs a discount store or business. (noun)
• See discount store. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Customers also weren't sold on Wal-Mart's merchandise - the discounter was the only chain to receive below-average quality scores in over half of the survey's product categories, including apparel, jewelry and electronics."
• "Other consumer stocks such as discounter Wal-Mart Stores Inc.,"
• "It has struggled behind Best Buy Inc and faced heightened competition from other store chains, such as discounter Wal-Mart Stores Inc."