Definition of "direct mail" []

• Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "One of the first pieces of Sackett-tested, Welch-designed direct mail we sent out that fall was made to look like a pink slip."
• "Through the campaign committee, I ended up working closely with Dave Sackett, of the prominent Republican polling firm the Tarrance Group, and the GOP direct mail vendor of the moment, David Welch."
• "I believe that direct marketers have used the verb phrase and the noun “roll out” for ten years or more to refer to the culmination of direct mail testing."