Definition of "cross-channel" [cross-channel]

• That travels across a channel of water; relating to somewhere on the opposite side of the channel (adjective)

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• "It doesn't matter whether you use very simple "last touch" models or highly sophisticated econometric models that show cross-channel influence."
• "I must admit I wasn't expecting the interior of the BGT/X Factor dream factory to resemble the hybrid of a 1960s technical college and a cross-channel ferry."
• "She is also co-founder and managing partner of XL Alliance a cross-channel marketing strategy organization dedicated to helping business executives maximize their efforts into profitable growth."