That causes one to cringe with embarrassment; embarrassing(adjective)
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Use "cringeworthy" in a sentence
"The word cringeworthy was used above not in relation to the Heaps Good campaign but the utterly humiliating efforts by our former Premier Dean Brown to rekindle a sense of hope after Tim Marcus Clarke and John Bannon presided over the misplacement of several billion dollars."
"It's kind of cringeworthy in its 2005-ness, really."
"Coldplay's Chris Martin says he has no plans to release a solo album and thinks the idea would be 'cringeworthy'."