Definition of "craze" []

• To cause to become mentally deranged or obsessed; make insane. (verb-transitive)
• To produce a network of fine cracks in the surface or glaze of. (verb-transitive)
• To become mentally deranged or obsessed; go insane. (verb-intransitive)
• To become covered with fine cracks. (verb-intransitive)
• A short-lived popular fashion; a fad. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "But even as he was forcefully making his point, Wilson was trapped in an “I say I hate even as I fervently embrace” relationship with the word craze."
• "Pasta craze is the next fried chicken/frozen yogurt/Pat LaFrieda burger/Asian sandwich craze?"
• "Gladwell's frustration with the social media craze is apparent as he assembles and then reacts to a list of over-hyped quotes and accolades for the infant platforms."