Definition of "converting" []

• Present participle of convert. (verb)

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• ""Our steady growth in the brand protection business over the past several years, coupled with more stringent customer requirements in this area, has driven our investment to expand the physical floor space allotted for secure manufacturing and specialized production equipment that enhances our label converting and track and trace management systems," said Brady Industry Marketing Manager Dennis Polinski."
• "Page 72 subject, he preferred the term converting to converted."
• "Who can trust someone who saw value in converting from the religion which essentially asks nothing of you apart from not being an asshole to being a dyed in the wool Catholic?"