The act of conventionalizing; conforming to a conventional style(noun)
WordNet. Princeton University. 2010.
Use "conventionalisation" in a sentence
"This novum is not the same thing as a genre trope, not at all -- though most novum will eventually be recycled by later writers, and a set of tropes derived from the process of conventionalisation, symbolic formulation."
"This type of SF is, it would seem, derived from the previous types through a process of copying and conventionalisation."