Definition of "conjure" []

• To summon (a devil or spirit) by magical or supernatural power. (verb-transitive)
• To influence or effect by or as if by magic: tried to conjure away the doubts that beset her. (verb-transitive)
• To call or bring to mind; evoke: "Arizona conjures up an image of stark deserts for most Americans” ( American Demographics). (verb-transitive)
• To imagine; picture: "a sight to store away, then conjure up someday when they were no longer together” ( Nelson DeMille). (verb-transitive)
• Archaic To call on or entreat solemnly, especially by an oath. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "We can let Charlotte and Lois and Elvira loose in the kitchen, and they can conjure up some scrambled eggs and toast for everyone, she said, inwardly wincing at even uttering the word conjure."
• "Except for the die-hards, what attributes does the name conjure up?"
• "The esteemed Bentley name, like that of Rolls-Royce, is world renowned for a tradition of excellence in automobiles that stretches back to 1919 -- but what did the name conjure up in today's new-age, and somewhat greener-in-its approach, guilt-laden auto world?"