Definition of "commoditization" []

• The transformation of something into a commodity (noun)

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• "Our understanding is that there is a long-term commoditization movement which reveals itself through at least three business configurations: the first one is offshore outsourcing, the second open source and the third, emerging now, is cloud computing."
• "Since the Industrial Revolution began, jobs and skills have steadily been eroded by the inexorable process of what has become known as commoditization."
• "In an internal memo that later became public, Mr. Schultz conceded earlier this year that there had been a "watering down of the Starbucks experience, and what some might call the commoditization of our brand.""