Definition of "co-opting" [co-opting]

• Present participle of co-opt. (verb)

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• "In an attempt to combat the further spread of opposition sentiment here, organizers tried to cast Saturday's rally as a reaction by the rough-hewn working class to what they described as the co-opting of the political narrative by soft-bellied middle managers in Moscow."
• "In an attempt to combat the further spread of opposition sentiment here, organizers of Saturday's rally tried to stir up class pride, casting the event as a reaction by the rough-hewn working class to what they described as the co-opting of the political narrative by soft-bellied middle managers in Moscow."
• "People have been asking me a lot of stupid questions lately, and if Steve Jobs hadn't just died, I'd be cursing his name for co-opting mine."