Definition of "cashing" []

• Present participle of cash. (verb)

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• "There's a lot of money to be made in cashing in on people's nostalgia for things they were excited about when they were teenagers."
• "If you're interested in cashing in on the forthcoming Da Vinci Code mania, dust off your PayPal account and get ready to bid."
• "The FF movie sucked because the producers, writers, and directors were more interested in cashing in than making a good movie."