Definition of "business-to-consumer" []

• Of businesses selling to consumers. (adjective)

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• "More on Alibaba Alibaba's Jack Ma: Make Up Your Mind, Yahoo Jack Ma: Highlights From AsiaD Video Companies like Jingdong, which sells a broad range of goods on its 360buy.com website, are raising funds and racing to expand their share of online business-to-consumer sales in China, a market that is forecast to triple in size over the next two years."
• "Much of the money Chinese shoppers spend online flows through Alibaba's sites—Taobao Mall ranked first in online business-to-consumer sales in the second quarter, capturing 33% of the market, compared with 12% for second-place Jingdong, according to Analysys."
• "By 2013, business-to-consumer sales will account for 47% of total online sales in China, up from 25% this year, Analysys says."