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The relative importance of performers as indicated by the position and type size in which their names are listed on programs, theater marquees, or advertisements: top billing.
(noun)
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Advertising; promotion: The product needed better billing to outsell its competition.
(noun)
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The total amount of business done in a specific period, as by an advertising agency or a law firm. Often used in the plural.
(noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.