Definition of "behavior modification" []

• The use of basic learning techniques, such as conditioning, biofeedback, reinforcement, or aversion therapy, to alter human behavior. (noun)
• See behavior therapy. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Structured Internet programs directed toward behavior modification have been shown to result in weight loss of greater than five pounds more than information-only websites."