The initial price of something (goods or services) without the additional charges that may be added, such as handling or shipping charges, sales tax, optional equipment charges, etc.(noun)
Gnu Collaboartive International Dictionary of English: licensed under The Code Project Open License (CPOL)
Use "base price" in a sentence
"Morris pitched a three-year deal to Le Normand in late October, proposing a base price 20 percent higher than that secured by Alexander."