Definition of "astroturfing" []

• The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion. (noun)

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• "FreedomWorks is an organization that engages in "astroturfing" -- the creation of an artificial grassroots movement by powerful lobbyists and corporations."
• "David "Astroturf" Axelrod coined the term astroturfing to refer to his method of manufactured grassroots support."
• "Except astroturfing is generally done by paid PR representatives, while this suggestion is also directed towards genuinely enthusiastic users?"