Definition of "architecting" []

• Present participle of architect. (verb)

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• "For me it works better to separate the high level architecting from the actual crafting of scenes."
• "He was the technical leader at McCormack & Dodge in architecting their accounting system and at a later point in designing and building Millenium which was a significant advance in constructing online applications systems."
• "So I think the marketing piece has helped drive it but fundamentally I think we also, I didn't mention it, we also as we go into our spring and summer assortments in Fashion Bug we will be bringing that ticket, and this is not all like for like, this is kind of architecting the assortment, but we'll be bringing that ticket down another average six or seven points of ticket reduction will be happening in Fashion Bug because, they're right in the heart, ground zero in the value space."