Definition of "analytics" []

• The branch of logic dealing with analysis. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The term analytics refers to the applied use of statistical techniques to gain understanding and value from structured and unstructured information in enterprise, line of business, departmental and third-party databases and repositories."
• "I think, first of all, the most important thing we can do is what I call the analytics and informatics."
• "And predictive analytics is building on the legacy of traditional business intelligence and data mining to become an essential tool for older businesses and Web-centric companies alike that need to move faster -- and at lower cost -- than ever before."