Definition of "advertorial" []

• An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Regarding "advertorials": I've seen one mockup for the kind of so-called advertorial the UUA is buying in Time, but I am not part of the staff team that is responsible for this campaign and can't comment officially on it; you would need to address your question to Susanna Whitman."
• "This reads like advertorial, which is a shame because it's potentially an interesting subject."
• "But the chairman, House Committee on Judiciary, Mr. Babatunde Ogala, claimed the allegations in the advertorial were the handiwork of mischief makers, while the Speaker, Mr. Adeyemi Ikuforiji, added that "If a House that has passed over 80 resolutions and introduced various programmes than any other House has done can be accused of being docile, let it be said loud and clear that no one will push the House to do what is not part of its agenda.""