Definition of "advergaming" []

• The creation or playing of advergames. (noun)

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• "Another driver of advergaming is its tight integration with commerce."
• "According to David Wanetick of the Wall Street Transcript, "Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, 'advergaming' will be a common fixture in video games.""
• "And be sure to watch our video "Video Games With A Spin" about the booming "advergaming" industry."