Definition of "absorbency" []

• The action of absorbing. (noun)

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• "The NAD recommended that Kimberly-Clark "modify its advertising to avoid communicating the unsupported message that the use of quilted towels is bad and/or should be stopped" and that also to avoid conveying "the unsupported messages that Viva is thicker or has superior absorbency over Bounty.""
• "In Consumer Reports tests of paper towels, we found that Bounty Extra Soft, Walgreens Ultra Quilted and CVS Big Quilts were overall winners when judged on absorbency, scrubbing and strength when wet."
• "Proctor & Gamble picked up two wins in the paper towel wars when Kimberly-Clark, the maker of Viva and Scott, was advised to discontinue ads that may be misleading about the absorbency and thickness of P&G's Bounty."