Definition of "verticalize" [verticalize]

• To orient vertically. (verb)
• To adapt to a vertical market. (verb)

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• "Beyond the channel, Nelson said the company's strategy of moving up-market to sell its software to larger companies and to "verticalize" its products for specific markets was a major factor in the second-quarter growth."
• "While this is an excellent way to attract different folks to church, this approach tends to verticalize the membership."
• "Stepping back, what we see is MTV trying to verticalize advocacy; through their framework, individuals can come together around many different interpretations of issues, and those eyeballs can be channeled into action."