Definition of "self-flattery" [self-flattery]

• Flattery of oneself; conceitedness. (noun)

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• "Party upstairs thinks that, all things considered, he'd rather have a President who read and liked to read than one who preferred to watch television, the whole question just leads to self-flattery."
• "Vain self-flattery tells us that we would follow the lead of Gandhi, Martin Luther King and Mandela or any of the other models of resistance."
• "There is certainly an element of self-flattery in this."