Definition of "retargeting" [retargeting]

• Present participle of retarget. (verb)

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• "Pasi specifically chose not to use the targeting tactic for the Portman campaign, calling retargeting "a blunt instrument.""
• "Traffic is closer to the goal than rankings, but reviewing keywords in terms of conversion-analytics is an important aspect of keyword retargeting ..."
• "Google's recent entry into "retargeting" has once again ignited the debate over who owns valuable data about where and how users surf the net."