Definition of "allure" []

  • To attract with something desirable; entice: Promises of quick profits allure the unwary investor. (verb-transitive)
  • To be highly, often subtly attractive: charms that still allure. (verb-intransitive)
  • The power to attract; enticement. (noun)
  • To entice or tempt (someone) to a person or place or to a course of action; attract (verb)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

  • Attractiveness; appeal (noun) (c) HarperCollins Publishers Ltd 2016

Use "allure" in a sentence
  • "Sure, I know generally what I'm going to get if I'm opening merlot vs. zinfandel vs. riesling, but the allure is the exploration and discovery, isn't it?"
  • "Part of the allure is the prospect of the small-market, unadorned Kings actually overthrowing the high-wattage champions."
  • "For those who have, with few exceptions, the allure is mystical."