Definition of "addressability" [addressability]

• The capability of a microprocessor etc. to deal with values of a certain size using a single instruction. (noun)

Wiktionary.org : Text is available under the Creative Commons Attribution-ShareAlike License

• "What I call addressability someone else can call versioning, and God knows what a set-top box is these days."
• "GM is taking a closer look at so-called addressability in television because it speaks to a very narrow group of consumers, says Betsy Lazar, executive director of advertising and media operations at GM."
• "Any well-designed targeting, including ads delivered by some form of "addressability," is a good thing."