Definition of "titillation" [tit•il•la•tion]

• A pleasurable or sexually exciting sensation (noun)
• The process or outcome of titillating (noun)

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• "Anita Gates, in the NYT, reviews a play that seems to be hoping cash in on "Vagina Monologues"-style title titillation by calling itself "Orgasms.""
• "And since the rest of the book is rather bland, it seems that it's this kind of titillation which is responsible for the explosive popularity of this novel."
• "There is no doubt that the Women's Institute spawned a bit of a monster, and that some naked calendars will always stray into the realms of Nuts-style titillation, which is sad; but on the whole I believe they are a good thing, and, if done right, they can still be inspirational, liberating and fun."