Advertisement - Continue reading below

Definition of "product line" []

  • A particular kind of product or merchandise (noun)

WordNet. Princeton University. 2010.

Use "product line" in a sentence
  • "As Scott Bedbury the marketing strategist who helped to launch campaigns for Nike and Starbucks, writes in his book A New Brand World, “The most innovative product line will grow stale in the minds of potential consumers if the marketing has become static, undifferentiated, or—even worse—irritating for lack of change.”"
  • "Management sought to balance its future overall product line between those of proven strength, those with high competitive potential, and image-building “nutrition” items."
  • "One objective of the new products policy was to protect the traditional product line from Barcel through competitive attack or defense."