To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers.(verb-intransitive)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Use "narrowcast" in a sentence
"With better voter lists and a new trend toward recorded messages, today's political calls are "narrowcast" -- antiabortion activists will hear one script, voters in one small area will hear directly from a local pol."
"There's a problem with comparing a radio "broadcast" to an internet "narrowcast" - 90% of what you hear on the radio is probably not stuff you'd buy so the promo value to the artist of a play on Spotify is much higher than on the radio on a per listener basis so Lady Gaga gets a lot of CD/Download sales from her Spotify listens relative to radio play."
"But the data helps marketers "narrowcast" their advertising."