Definition of "nameplate" []

• A plate or plaque, as on an office door, inscribed with a name. (noun)
• See masthead. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "First, as with many “renewable” energy technologies, the company selling it engages in nameplate capacity abuse."
• "In 1986, the company expanded into the luxury automobile market with the creation of the Acura brand, the first luxury nameplate from a Japanese automaker."
• "The situation with the Avenger and Sebring leaves Chrysler in a conundrum that will test one of the more lasting adages of the auto business: establishing a nameplate is a costly investment, making it a good idea not to change."