An aura of heightened value, interest, or meaning surrounding something, arising from attitudes and beliefs that impute special power or mystery to it: the cowboy mystique; the mystique of existentialism. (noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Use "mystique" in a sentence
"I've always thought that part of the mystique is the campiness ..."
"Anytime you see a dictator stripped of all the trappings of power, stripped of that cult of personality, stripped really of what I call the mystique of fear, there is a sense of, you know, a profound sort of psychological effect it has on people who are watching, most particularly the Iraqis, who are also sitting in the press gallery."
"Morelia's mystique is what originally attracted my partner and myself to purchase a home in Morelia three years ago."