Definition of "misperceive" [misperceive]

• To perceive incorrectly; misunderstand. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Clearly, Get Satisfaction has a HUGE communications problem, if so many customers, so many client companies, and so many 37 signals readers 'misperceive' their business."
• "All three sorts of change—life cycle, generational, and period—can occur simultaneously, and thus we are likely to misperceive the slow but inexorable effects of generational change."
• "Do not misperceive it as an artifact of the author's "intent.""