Definition of "microtrend" []

• A very small, specific trend or vogue (noun)

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• "I think we are now seeing what is called a new "microtrend" in our culture - endorsing Obama."
• "As I was preparing this column, Arianna published her analysis detailing how Obama's emphasis on big ideas has tapped into the voters 'desire for "real change," upending Penn's "microtrend" approach."
• "The description to Penn's book lays out the basic "microtrend" premise at the core of his marketing strategy: "The nation is no longer a melting pot."