Definition of "lure" [lure]

• Something that tempts or attracts with the promise of pleasure or reward. (noun)
• An attraction or appeal. (noun)
• A decoy used in catching animals, especially an artificial bait used in catching fish. (noun)
• A bunch of feathers attached to a long cord, used in falconry to recall the hawk. (noun)
• To attract by wiles or temptation; entice. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "This lure is a topwater soft-plastic that when rigged with a traditional wide-gap worm hook gives you a Spook-style walk-the-dog bait that is completely weedless (they come 4 per pack, by the way)."
• "Just as the lure is about to hit the water, extend the index finger of your rod hand to the spinning-reel spool to stop the line coming off the spool."
• "Deliberately bumping structure with your lure is another crucial tactic, which works because most crankbaits have large bills."