Definition of "irresistibility" [ir•re•sist•i•bil•i•ty]

• The quality of being irresistible. (noun)

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• "Food manufacturers have long been using focus groups to test for cravings and then designing their product for "irresistibility" and "crave-ability.""
• "When a food scientist at Frito-Lay analyzed what determines "irresistibility" five key influences were pinpointed: calories, flavor hits, ease of eating, meltdown and early hit."
• "He dips his head and gives me the look that says, how can you resist someone as quiveringly self-aware, as attuned to the mechanisms of his own irresistibility, as I, Russell Brand, am?"