Definition of "innovate" []

• To begin or introduce (something new) for or as if for the first time. (verb-transitive)
• To begin or introduce something new. (verb-intransitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "CEOs scribble the word "innovate" on their personal stationery and sleep with it under their pillows at night."
• "Nor can they demonstrate any ability to provide better service through innovation; the only remaining room left to innovate is in figuring out how to deny claims."
• ""Your ability to innovate is inversely proportional to your client's self-perceived sophistication.""