The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers. (noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Use "demographics" in a sentence
"While I wish it was happening faster, the “change” in demographics is starting to happen in former solid red states such as Arizona and Texas .."
"It's hardly a representative sample, and the term "demographics" doesn't even appear in the paper."
"You mock, but demographics is the focus not only of both parties in their districting legislation, but also of our entire consumer culture."