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Definition of "branding" []

  • Process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal (noun)
  • Present participle of brand. (verb)

Wiktionary.org : Text is available under the Creative Commons Attribution-ShareAlike License

Use "branding" in a sentence
  • "I admit that the term branding suggests something other than what happened, my first image was of some sort of cross shaped device that burned the image into the skin."
  • "When using the term branding, I prefer to think about it as identity and behaviour."
  • "I wouldn't look to her for thoughtful looks at the small problems facing patients double-billed by hospitals, giant corporations, in fact, who often charge $150 facility (or in some cases, emergency room) fees in addition to outrageous doctor fees just because a physician chooses to practice inside a hospital-owned professional building a few blocks from the actual hospital building -- what I call the branding-inspired Mayo Clinic model."