Definition of "be-all" [be•-all]

• The whole; all that is to be. (noun)

Wiktionary.org : Text is available under the Creative Commons Attribution-ShareAlike License

• ""We think mobile is going to be the end-all and be-all of how we are going to communicate with the customer," she said."
• "It's by no means a vast sample size, and by no means is this a be-all, end-all project."
• "In context (but neo-McCarthyist hysterics like Potter don't fuss too much about context), Gose was pointing out, if perhaps a little clumsily, that the putative interests of Jewish students, for whom the over-protective Frank Dimant was presuming to speak, are not the be-all and the end-all."