Definition of "backfiring" [backfiring]

• Present participle of backfire. (verb)

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• "The ads are backfiring, which is a new development for Canada."
• "In Journey's End, the 'backfiring' principle destroyed the Daleks - we saw the ray kill humans and it was then used to kill Daleks."
• "The other option really scares me, so I guess their fear tactics are kind of backfiring on them in a weird way."