Advertisement - Continue reading below

Definition of "allure" []

  • To attract with something desirable; entice: Promises of quick profits allure the unwary investor. (verb-transitive)
  • To be highly, often subtly attractive: charms that still allure. (verb-intransitive)
  • The power to attract; enticement. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Use "allure" in a sentence
  • "Sure, I know generally what I'm going to get if I'm opening merlot vs. zinfandel vs. riesling, but the allure is the exploration and discovery, isn't it?"
  • "Part of the allure is the prospect of the small-market, unadorned Kings actually overthrowing the high-wattage champions."
  • "For those who have, with few exceptions, the allure is mystical."