To attract with something desirable; entice: Promises of quick profits allure the unwary investor.
To be highly, often subtly attractive: charms that still allure.
The power to attract; enticement.
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.