The ability of an animal to orientate itself and to navigate(noun)
Wiktionary.org : Text is available under the Creative Commons Attribution-ShareAlike License
Use "wayfinding" in a sentence
"New "wayfinding" signs are now up in the downtown area."
"Comark provides both indoor and outdoor kiosk and digital signage solutions, suited for a range of applications, such as wayfinding, human resources, self-service ordering, selfservice check-in, surveys, directory services, ticketing, and product selection."
"In 2012 itself, the Paralympic pictograms will have a "wayfinding" role, helping spectators find venues at Games-time as well as helping to transform London from an Olympic city to a Paralympic city."