Definition of "unboxing" []

• The removal of something from its box; an unpacking. (noun)
• Automatical conversion of objects back to value types. (noun)
• Present participle of unbox. (verb)

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• "The second phase of the campaign will also include video clips on Gizmodo that spoof so-called unboxing videos, which show consumers' initial reactions to their new cellphones, iPhones, iPads and other electronic gizmos."
• "Apple TV has started shipping and, as you'd expect, it's been followed by a glut of reviews and "unboxing" photo galleries."
• "Up Till One, did not take these comments to heart and was quick to get her hands on the iPad - and post lots of pictures "unboxing" her new gadget."