Definition of "trade name" [trade name]

• A name used to identify a commercial product or service, which may or may not be registered as a trademark. Also called brand name. (noun)
• The name by which a commodity, service, or process is known to the trade. (noun)
• The name under which a business firm operates. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "A narcotic antagonist, having the trade name Trexane, used in the long-term detoxification of opiate addicts."
• "For example, the trade name SPAM—created in 1937 by Hormel Foods out of the first and last letters of “spiced ham”—has, when uncapitalized, come to mean “junk e-mail,” with a second sense of “the random posting of advertisements on computer bulletin boards.”"