Definition of "touchpoint" [touchpoint]

• A point of contact. (noun)
• An encounter where customers and business engage to exchange information, provide service, or handle transactions. For example, in retail banking the touchpoints include tellers and ATMs. (noun)

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• "A touchpoint is the interaction between an organization and its customers; this is how customers recognize the promise of your organizations 'brand."
• "Corcoran uses the word "touchpoint," which by standard definition, refers to any point of contact between a buyer and a seller."
• "It provides a touchpoint for your potential customers, who are deciding if they should trust you with their business."