Definition of "tag line" []

• An ending line, as in a play or joke, that makes a point. (noun)
• An often repeated phrase associated with an individual, organization, or commercial product; a slogan. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "With the tag line “Engineered for life,” ITT Industries is now seen as a global company focused on superior engineering to meet human needs.3"
• "To remedy the situation, Landor Associates, one of the leading brand consultancies, created a new logo and tag line and a new brand architecture, emphasizing the company’s core reputation for precision-engineered products."