Definition of "stickiness" [stick•i•ness]

  • The property of sticking or adhering; adhesion (noun)
  • Warmth and humidity, as on a muggy day (noun)
  • The tendency to stay the same despite changes in the economy (noun)
  • The presence of unique attributes that make a product indisposable and valuable to its owner (noun)
  • A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad. (noun)

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Use "stickiness" in a sentence
  • "It seems to me there's a certain "stickiness" to academic economists 'thinking about outsourcing's impact."
  • "Market forces will squeeze profit margins, but the long-term stickiness of MMOs and the added profits makes the completely detached business suits see green only."
  • "And then there is the matter of the "stickiness" - of keeping people using Google because they keep their email there."