Definition of "stickiness" [stick•i•ness]

• The property of sticking or adhering; adhesion (noun)
• Warmth and humidity, as on a muggy day (noun)
• The tendency to stay the same despite changes in the economy (noun)
• The presence of unique attributes that make a product indisposable and valuable to its owner (noun)
• A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad. (noun)

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• "It seems to me there's a certain "stickiness" to academic economists 'thinking about outsourcing's impact."
• "Market forces will squeeze profit margins, but the long-term stickiness of MMOs and the added profits makes the completely detached business suits see green only."
• "And then there is the matter of the "stickiness" - of keeping people using Google because they keep their email there."